Aura Align

Brand identity – Packaging – Marketing

Aura Align Crystal Packs  

This project showcases a packaging series for the spiritual wellness brand Aura Align. Presenting the launch of a new ethically sourced Crystal Packs, this series consists of three product variants designed to support overall health, targeting wellness–focused and design-conscious consumers.

The aim was to create a cohesive brand identity across touch points using colour and graphic variation, production print techniques and preparing assets for commercial print. With a focus on spirituality, premium product and sustainability, the use of minimal layouts, calming colour palettes, elegant typography and symbolic illustrations to reflect a dreamy and mindful aesthetic.

Challenge

Create a unique brand identity within a chosen market that utilises packaging and branding design principles to stand out on sleeves, and use print production techniques creatively while adhering to dieline and technical specifications.

Three folded guides about crystals arranged on a white surface, showing colorful illustrations and text about crystals and their properties.
Three pastel-colored boxes stacked on top of each other with abstract designs and text, labeled 'AuraAlign,' featuring phrases like 'mini Crystal pack' and different gemstone names.
A well-lit home office with a wooden desk, books, a small potted plant, and a bookshelf. A framed poster about crystals is on the wall, and a gold desk lamp is on the right side of the desk. There are plants on the right and dried flowers on the left.
Three AuraAlign mini crystal packs in pastel-colored boxes with abstract mountain and wave designs, labeled as amethyst, lapis lazuli, and clear quartz.
Take me back!