My Work

An overview of my work over my university journey. Shaped by curiosity, strategy, and a drive to create work that connects.

Aura Align

Spiritual wellness brand with a curated identity built to connect across every touchpoint. Focussed on sustainability and wellness.

Flower Fest

A vibrant festival identity crafted for a Gen Z market. Playful visuals and nature–inspired storytelling across print and digital touchpoints.

The Egg Parenting Project

A campaign simplifying children’s mental health for parents – promoting early care through gentle messaging and digital support.

Leap

Leap empowers users to take control of their wellness through intuitive design and movement–inspired branding.

Rebooting Pride & Prejudice

A modern reimagining of Pride and Prejudice. Exploring tradition, femininity, and layered storytelling through print and concept.

Illuminate Voices

A conceptual report exploring the library’s shift
from physical artefacts to digital storytelling
through abstract, metaphorical design.