Flower Fest

Brand identity – Web Design – Publication

Rebranding Melbourne Flower & Garden Show

This project presents a vibrant festival identity that feels fresh, fun, and full of life, designed across print and digital platforms. Tailored for a feminine Gen Z audience, it combines playful and a connection to nature ­– inviting viewers to pause, appreciate beauty, and celebrate the world around them.

The aim was to create an identity through a typographic poster, a publication guide, a responsive Figma website prototype, and branded merchandise. The goal was to communicate a distinctive festival concept using engaging typographic design, while balancing creativity with usability across multiple platforms.

Challenge

Create an original typographic festival poster and guide that creatively engages Gen Z while meeting professional design and production standards.

Pink festival poster for Melb Flower Fest with illustrations of roses and a hand holding a bouquet, featuring event dates March 25-30, 2025, and mentioning exhibitions, entertainment, competitions, workshops, and more.
A MacBook Pro displaying a website for Melbourne's Flower Fest with pink and purple floral illustrations and event information.
Open MacBook Pro displaying a website for Flower Fest event, featuring a floral-themed background with musicians performing and ticket information.
Open brochure with green, pink, and white floral design, featuring a photo of people singing and playing guitar.
An open white greeting card with a quote on the left side and orange floral pattern inside and on the right side.
Pink folding brochure for a flower festival featuring roses, with illustrations of roses and leaves, and text encouraging to stop and smell the roses.
Pink T-shirt with a graphic design featuring a bouquet of roses and the text "flower power" in bold purple lettering.
A beige tote bag with a printed design of a gray bowl filled with pink and purple flowers and the words "Flower a Fest" in purple letters, surrounded by pink and purple floral accents.
Promotional flyer for sunflower seeds with orange floral design, encouraging collecting five seed packs found at a festival.
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