Leap

Smartphone displaying the app Leap by Bounds with a health goals loading bar.

Brand identity

Leap for empowering knowledge   

This project is a rebrand of a health app called Yuka, where Leap transforms everyday wellness into an empowering journey. Applied to various touch points, the branding is supportive, transformative and passionate, drives users towards taking control of their health and achieving their goals through barcode scanning and health monitoring. The new identity reflects movement, growth, and clarity that encourage users to make informed choices, to then leap by bounds toward better and informed health.

Challenge

Reposition Yuka from a playful scanning app to a holistic health empowerment brand, balancing expansion of services with a clear, sophisticated identity while retaining trust and recognition.

Sign in a park promoting health management app 'Leap' with the message to download it for informed choices and empowering health, featuring a logo of a person's head with a leaf inside.
A digital illustration of a human head silhouette with two leaves inside, representing mental health or eco-friendly concepts, with a red notification badge showing the number 5.
Desk organized with a card that says "Leap by bounds," a black pen, a corkboard, a black paper clip, a binder clip, and part of a computer keyboard.
Wood-paneled wall with the word "Leap" in large 3D letters and a circle logo with two leaves above the letter "p".
Take me back!