Body Language
Campaign design – Brand identity – Marketing
Body Language
This project showcases a social awareness campaign promoting women's health literacy through the concept of Body Language. Addressing issues such as delayed diagnosis, symptom dismissal, and limited body awareness, the campaign encourages women to recognise, understand, and trust recurring bodily signals.
The aim was to create a cohesive campaign identity across posters, social media, and digital platforms using empowering messaging and an abstract visual language. Through contemporary branding, symbolic forms, and educational content, the campaign reframes the body as a valuable source of information, encouraging greater self-advocacy and awareness.
Challenge
Create a contemporary awareness campaign that encourages women to recognise and trust bodily signals while communicating complex health information across a range of print and digital touchpoints.
