Rebooting Pride & Prejudice

Publication – Branding – Campaign

Hands holding an accordion-style paper book with pink and yellow pages, partially open.

Rebooting Pride & Prejudice 

This publication in apart of a reboot campaign of Pride and Prejudice through a modern lens, exploring how tradition shapes societal structures and pressures. Designed to provoke reflection of the young feminine perspective, the layered format invites readers to dig deeper, both literally and conceptually, into themes of identity, expectation, and change.


Through tactile production methods and abstract visual storytelling, this design contrasts fading traditions with bold contemporary voices that imitate key character Elizabeth. It is a challenge to preconceived norms, encouraging audiences to explore how these ideas resonate in their own lives.

Challenge

Reimagine a classic novel for today’s audience by creating a mini-publication and branded touchpoints that combine creative thinking and consideration of production standards.

A small white accordion-style booklet titled 'Prince & Prince' on a flat surface with a blurred beige background.
A folded pamphlet titled 'Pride & Prejudice' next to loose sheets of paper with text and decorative roses.
Digital billboard with pink QR code and text about challenging tradition at Hawthorn library, with a person walking by on city sidewalk.
Two pink bookmarks with the words 'Pride & Prejudice' written on them, placed on a light gray surface.
A smartphone screen displays an Instagram profile called Pride&Prejudice with a pink background. The profile has 9 posts, 1,097 followers, and follows 35 accounts. The grid shows posts with text and pink and white themes.
Take me back!