The Egg Parenting Project

Campaign – Brand identity – Marketing

A bus stop advertisement with an orange background depicting a smiling baby in a hand, with text that reads "your child's mind is fragile" and "Handle with care," promoting the Egg Parenting Project.

Gentle Parenting Awareness Initiative

This project addresses the needs of modern parents while raising awareness of children’s mental health through symbolic and eye-catching visuals. Informed by research and consultations with an experienced clinical child psychologist, the campaign simplifies complex psychological concepts into a universal metaphor that’s accessible to all and easy to understand.

A suite of marketing collateral was developed as a high-impact awareness initiative, designed to drive audiences to a central website – a hub for parenting and children’s mental health resources presented in a clear and approachable format.          

Challenge

Explain complex ideas about gentle parenting and children’s mental health in a way that feels clear, supportive, and easy to understand, while avoiding judgment and engaging parents across print and digital channels.  

Bus stop shelter with an advertisement promoting parenting and caring for children, featuring a yellow chicken with three smiling eggs, and the text 'your child needs your time' and 'Handle with care'.
Bus stop shelter with two colorful posters promoting child safety and emotional validation, surrounded by greenery.
Billboard with orange background, white text that says 'your child's mind is fragile,' and an illustration of a smiling child's face being gently held in a yellow hand. Logo and message from The Egg Parenting Project encouraging careful handling of children's mental health.
Open MacBook Pro displaying a website with an orange and white cartoon egg icon, navigation menu, and text about parenting resources.
Instagram post sharing tips for connecting with children, featuring a smartphone screen with three sections about spending time, playing, and connecting through play, with yellow cartoon chicken illustrations on a bright blue background.
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